Flodesk vs Mailchimp - A bite-sized comparison

In the ever-evolving world of email marketing, finding the right platform to engage audiences and drive business growth is essential. Among the top contenders in this space are Mailchimp and Flodesk, two powerful email marketing platforms that cater to diverse needs. While both offer automation and email campaign management, they each possess distinct features and target different user demographics. In this bite-sized comparison, we will explore the strengths and unique offerings of Mailchimp and Flodesk, enabling marketers and businesses to make an informed decision in selecting the perfect fit for their email marketing strategies.


1. Ease of Use

Flodesk is known for its intuitive and user-friendly interface, while Mailchimp has more features and a steeper learning curve. It really depends how complex you want to get with workflows and conditional logic. If you are a novice at technology then we suggest Flodesk is probably more suited to you.

Winner: Flodesk

2. Visual Design:

Flodesk offered stunning email templates with a focus on aesthetics, making it a preferred choice for creative businesses, while Mailchimp had a wide range of templates but may not have been as visually striking.

Winner: Flodesk

3. Pricing:

Flodesk offer a flat monthly fee ($38), which is favourable for businesses with larger subscriber lists, while Mailchimp's pricing is tiered based  on the number of subscribers ($30pm based on 6000 subscribers).

Winner: Flodesk

4. Automation:

Both platforms had automation capabilities, but Flodesk is often praised for its simplicity and ease of setting up automated email sequences.

Winner: Flodesk

5. Integrations:

Flodesk has a few integrations available like connecting to Shopify, Instagram and Zapier but Mailchimp has more integration offerings with third-party apps and platforms, making it versatile for businesses with complex marketing needs.

Winner: Mailchimp

6. Support:

Mailchimp offered phone and email support, whereas Flodesk mainly relied on email support and community forums.

Winner: Mailchimp

7. GDPR Compliance:

Both platforms had tools to help users comply with GDPR regulations, but Mailchimp had more established measures for data protection.

Winner: Mailchimp

8. Customization:

Mailchimp provided more customization options for advanced users, whereas Flodesk was aimed at users who preferred a more streamlined design process. It really depends what you want to get out of the programs.

Winner: Tie. 

9. Analytics:

Mailchimp's reporting and analytics are comprehensive, offering in-depth insights, while Flodesk had basic analytics features.

Winner: Mailchimp

10. Deliverability:

Mailchimp's long-standing reputation and deliverability infrastructure may have given it an edge in ensuring emails reached subscribers' inboxes.

Winner: Mailchimp



Flodesk and Mailchimp are both popular email marketing platforms, but they differ in their approach and target audience. Flodesk is known for its visually stunning and user-friendly email templates, making it ideal for creative businesses looking to create beautiful email campaigns easily. It offers a flat monthly fee, making it attractive for businesses with larger subscriber lists. Flodesk also boasts an intuitive visual automation builder, simplifying the process of setting up automated email sequences.

On the other hand, Mailchimp offers a wider range of features, including comprehensive automation tools, advanced analytics, and a broad selection of integrations. It is suitable for businesses that require a more robust and versatile email marketing platform.

When deciding between Flodesk and Mailchimp, businesses should consider their specific needs, budget, and level of technical expertise. Ultimately, both platforms have their strengths, and the choice will depend on which features align better with the unique requirements of each business.

That being said, myself as a Graphic Designer, I definitely gravitate towards Flodesk for it's looks and ease of use. 

If you would like to try out Flodesk for yourself, we have an affiliate link below to score yourself 50% off their plans for the first year!


Hope this little comparison helps you decide which way to go on your small business marketing journey!




August 02, 2023 by Kate Sugars

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